Background
A global enterprise, Samsung must communicate its ESG efforts cohesively across diverse user bases to promote sustainable business practices. Go to Website🔗.
Challenge & solution
The challenge is to effectively deliver ESG content to diverse user groups while accommodating internal updating processes. The solution is a dual-focused approach: Offer tailored content exploration for users with varied knowledge levels while aligning with internal stakeholder needs for efficient, occasional updates across ESG infos.
Segmenting users for targeted content delivery
For the content and info delivery for users, we need to know which segments and what sorts of content and info exploration happen. ESG is such vast information, especially of the size of the company. Since there's investing involved in ESG, there will be users from end-consumers who have sustainability sensitive to individual or business investors. With this segmentation in mind, we came up with Information Architecture, Navigation & Flow, and Key templates strategy.Â
Key templates to cover all users' knowlege base and needs
We tailored templates based on intended messaging and user understanding:
• Home page: Covers core ESG values through storytelling, from basic to specialty users
• Overview: Serves as a bridge to deeper information
• Layer pop-ups and resources: Provide advanced knowledge for those seeking it and easy bite-sized update
• Home page: Covers core ESG values through storytelling, from basic to specialty users
• Overview: Serves as a bridge to deeper information
• Layer pop-ups and resources: Provide advanced knowledge for those seeking it and easy bite-sized update
Highlight
• Delivered unique Samsung ESG design to a broader global user base
• Successfully launched the website with full stakeholder approval and satisfaction
• Balanced differentiation and cohesiveness within strict Samsung Design Guidelines & System
• Effectively communicated among stakeholders, team leaders, and executors
• Successfully launched the website with full stakeholder approval and satisfaction
• Balanced differentiation and cohesiveness within strict Samsung Design Guidelines & System
• Effectively communicated among stakeholders, team leaders, and executors
For full case studies, contact me via srsig0930@gmail.com or LinkedIn.
