Background
Samsung, second in semiconductor market share (2020, Gartner), struggled with its online presence. The complex ecosystem and 16 fragmented websites hindered effective service to various users. Increasing end-consumer awareness drove branded websites as well. Go to website🔗
Challenge & solution
The challenge is to create a unified Information Architecture and template system to consolidate 16 fragmented websites into one, balancing brand stories with product information.
How to balance and connect vast product information and brand stories?
Samsung's semiconductor portfolio spanned 16 websites, complicating navigation. We unified the architecture, separating product info and brand stories at L0. User-friendly GNB and LNG simplified navigation across the consolidated site.
Comprehensive mega menu, incorporating all elements from the new Information Architecture
We tested GNB and LNB mock-ups to display the IA effectively. After researching similar industries and considering the volume of information, we determined a mega menu was the optimal solution.
Highlight
• Led cross-functional communication among stakeholders, team leaders, and executors
• Developed and executed UX strategy and Information Architecture with the team
• Developed and executed UX strategy and Information Architecture with the team
For full case studies, contact me via srsig0930@gmail.com or LinkedIn.
