Background
Challenge & solution
The challenge is to Evolve UX/UI without alienating existing users. The solution is a balanced redesign: Innovative features attract new users while preserving core strengths to retain a loyal base.
Which sports should we include to expand our user base while retaining existing hikers?
We aimed to expand our user base (+300% MAU) while retaining hikers. Through surveys and contextual inquiries, we focused on walking and trekking, identifying activity similarities to streamline features and leverage Tranggle's 20-year expertise.
Boosting engagement with route discovery
I contributed to designing the new Explore navigation menu, focusing on Route discovery and edit experience. I created map-based content exploration for journey planning and quick route editing for walking, trekking, and hiking activities
Highlight
• Developed a new concept in 6.5 months, successfully launched July 2024
• Led multiple UX research and UX Strategy Â
• Presented research data to C-level executives from Tranggle
• Designed the Map explore & Route editing UX/UI
• Delivered 133 high-fidelity wireframes and key screen designs for Map Explore with a team​​​​​​​
• Led multiple UX research and UX Strategy Â
• Presented research data to C-level executives from Tranggle
• Designed the Map explore & Route editing UX/UI
• Delivered 133 high-fidelity wireframes and key screen designs for Map Explore with a team​​​​​​​
For full case studies, contact me via srsig0930@gmail.com or LinkedIn.
