9 months / Website Launched / 1 Project manager, 2 UXUI Designers, 2 CX Designers
Samsung's commitment to Environmental, Social and Governance (ESG) aspects necessitated a responsive website to effectively communicate its ESG initiatives. This platform was aimed at a wide audience, from B2C to B2B customers, presenting Samsung’s ethical impact in a clear, accessible manner.
Website link / Behance
Website link / Behance
The Challenge
Designing a website for Samsung's diverse stakeholders – including consumers, NGOs, media, and investors – presented a unique challenge. These groups had varying levels of ESG understanding and needs, necessitating a transition from conventional PDF formats to a more engaging, web-based presentation of information.
Process to Tackle the Challenge
1. ESG material Segmentation by Users' Standpoint
My task was to segment extensive ESG content into smaller, logical categories tailored to different user needs. This involved creating four tiers of materials, each addressing specific stakeholder interests, and guiding our UX strategy.
2. Conveying Research Insight into UX Strategy
I contributed to developing a thorough information architecture, offering distinct incentives for users to delve deeper into the content. This strategy differentiated ESG materials based on the depth of information, allowing users to access storytelling content at surface level or specialized information at deeper levels.
3. Designing Key Templates by Content Purposes
Storytelling
Focused on conveying Samsung's ESG message through dynamic content flow, utilizing line illustrations, lottie animations and interactive features.
(Check out one of live template)
Focused on conveying Samsung's ESG message through dynamic content flow, utilizing line illustrations, lottie animations and interactive features.
(Check out one of live template)
General Information on Overview Page
Worked on overview templates that introduce Samsung’s ESG vision and serve as gateways to deeper content layers.
(Check out one of live template)
Worked on overview templates that introduce Samsung’s ESG vision and serve as gateways to deeper content layers.
(Check out one of live template)
Specific and Specialized ESG Information
Aided in designing consistent resource placement, facilitating detailed assessments or reports on Samsung's ESG performance.
Aided in designing consistent resource placement, facilitating detailed assessments or reports on Samsung's ESG performance.
Impact & Outcome
• Unified UX Strategy: The project's success hinged on a cohesive UX strategy that effectively communicated Samsung’s ESG initiatives, enhancing user engagement and fostering informed understanding.
• Service Direction Alignmnet: Through careful content segmentation and strategic design, the website successfully navigated the complexities of presenting varied ESG content, aligning with the needs of different stakeholders.
• User-Centric Design: My contributions to the information architecture and key template designs led to a more intuitive and accessible user experience, encouraging deeper engagement with Samsung's ESG content.
Conclusion
Participating in the Samsung Sustainability Website project was a profound experience in balancing user needs with corporate messaging. My role in research, content strategy, and design execution contributed to the project's success, enhancing my skills in creating responsive and user-focused digital solutions.